Has just the right amount of spice for good balance. For a nice rich velvety texture I do need to add slightly more than the instructions say, but using a large mug so maybe using more milk. Would prefer less sugar for personal taste, as not a sugar fan, but for most people it is probably a good balance. (It’s not at all sugary, it’s just that I avoid sugar.) This is wonderful as a treat and healthy enough for everyday. Will definitely order again!